“January New Home Starts up 69%….”
Get the details in our Phoenix Housing Market Letter
Purchase our Annual Report and Forecast and subscribe to our Phoenix Housing Market Letter to get the facts. We cover the entire Metro Phoenix MSA every month.
If having accurate, complete, and timely housing market data could improve your own business in 2012 then you need to call us at 480-614-0211!
As 2011 came to a close we saw bright spots in some market areas for builders who executed well planned strategies to address the current new housing environment.
Those who paid careful attention to what the "new" new housing consumer sought in a home captured market share from those who failed to create new opportunities.
Additional tough competition came from the inventory of resale homes on the market, many of which were distressed and priced well below the new home competition.
The top builders found success in the current market in both lower priced homes as well as higher priced move up homes by creating high value floor plans with fresh amenities and elevations.
Those with premium locations found that business was good and soon realized the need for additional lots was on the horizon.
This fueled land prices in some pocket areas where success was touted in the press and other sources.
Land brokers and others with like minded agendas sought to pump up their market opportunity in hopes of cashing in on the shortage of lot sizes
needed for that perfect fit of new high value housing demand.
Those who performed statistical analysis with accurate and timely data laid out their road map to success with calculated step by step decisions to achieve realistic goals.... and profit margins.
Our 2012 Market Review and Five Year Housing Forecast clearly identified what worked this past year and what we believe will be the key drivers in the years to come for Phoenix housing.
Our perspective and analysis of this housing market is unbiased and is supported by the factual numbers we collect and analyze on a daily basis.
Get the 2012-2016 Metro Phoenix Housing Forecast Here
We believe that housing professionals in this market can profit by understanding the successes that are occurring in the new housing market in this region today,
under existing conditions.
In this presentation we examined the regional housing market by looking at 2011 home builder, community and product-level performance
from a different and more targeted set of perspectives than most analysts or forecasters are equipped to use.
We tallied builder performance by defined categories, allowing a clear look at strategies that worked, and those that didn’t.
We identified and examined each submarket's performance in the region, and hot spots within these defined areas based upon actual sales rates.
We gave special focus on the "Hot Spots" in the market place and mapped out the housing market outlook for 2012 and beyond with
detailed analysis focused on why these areas will likely prove dominate in the near term and then blossom through out the forecast period.
Find out about the recovery phase of this housing market and what we think it can mean for you and your company.
The Monday Morning Report and other market news....
The SW market area captured 23% of New Home Closings in 2011
The numbers are crunched, the data is out to our subscribers, some are happy and some are sad … and the 2011 new home market in Phoenix is over and done with.
In the graphic and table below we share the new home demand segmentation in just the Southwest submarket with you.
The SW market area captured 23% of the new home closing activity in the region for 2011, and the $130,000 to $165,000 price range was the most active.
Click to enlarge
Click to enlarge
MAGIC-Pro subscribers have this tree top market intelligence available with a few clicks of their mouse, and with just a couple of additional clicks can see the floor plans
and features of the best selling plans in these communities,
all with new orders, traffic, sales and permit results updated for every subdivision every month.
To see a live on-line demo, reply to this email or call Greg direct at 480-614-0211.
SEE MORE ABOUT MAGIC PRO BELOW ↓
Click the Housing Market Reports box to view a
complimentary edition of the
Phoenix Housing Market Letter
Software and Web Applications
Click the button to see the simple, straight forward approach of Magic Pro!
• CLICK HERE
to view the Free Demo Edition!
Our comprehensive Phoenix housing market
data in produced monthly after careful audits and system checks. We strive to produce the most timely, accurate and affordable data available.
We are excited to announce the release of our
Tucson metro Pima County Data in
our
MAGIC-Professional Software.
Magic Professional is the the number one software used in the metro Phoenix housing market. More data, Enhanced features, and Netbook compatible! Our
software allows you to search by radius, rectangle or polygon on Microsoft BING
© maps or
photography.
Easily define a geographic area and instantly create detailed housing
reports. You can view the results on the map or export the results to a PDF or Excel format. You can also export your search results to a KMZ format to view in Google Earth.
©
We offer different levels to suit your needs and your budget. We can also
custom design specific data needs for your company. Our
MAGIC-Professional web application and data sets are considered by most industry professionals to be the most authoritative housing market data
research tools in the region, and reflect our 30 year commitment to being the #1 housing research firm
in metro Phoenix.
MAGIC-Pro™ subscribers get instant report generating technology in a user friendly and affordable application. Rated
"Best Product" by our clients.
Email Greg Burger with questions.
or call for a free demo 480.614.0211
The Annual
Report 2011
The Annual Report is a compilation of data about the metro Phoenix housing market.
This 90 page report includes a comprehensive overview of recent and past performance including Historical
combined new and resale activity, Historical metro new home closings vs permits,
Builder and subdivision rankings and detailed demand segmentation by sub market
area and price. Produced exclusively by our firm and trusted for more then a decade.
This report is available for immediate download in Adobe PDF format.
Click here to order now »
Historical Reports
These reports break down historical numbers for New and Resale Housing. Various
reports available including detailed rankings, market share identification and historical
summarization.
Click here for
full details »
We have the land data you need.....click the header above to learn more!
... Continued from above
The outlook for price improvement is poor over the near and mid terms as the volume of short sales and foreclosures
is not expected to improve to any substantive degree over the next year or
so. During this period we anticipate a continued larger-than-historical
gap between median new and median resale prices which will continue to pressure the new home sales efforts and eventual recovery to more normal sales activity. It is clear however that some neighbohoods in some submarkets are performing at more than exceptable levels for those specific builders and subdivisions.
Starter buyers and lower price range buyers continue to be the dominant buyers of
new homes and the impacts of damaged credit ratings and higher qualification standards
dominate the marketplace and the buyer opportunity for housing.
Builders have dramatically repositioned and redesigned product to meet the needs
of this buyer group while the sales of move up housing has been drastically curtailed
by the loss of net worth, equity, and credit quality of move up buyers. Consequently,
the move up market has been hard hit, with recovery likely to be delayed until the
general economy regains momentum.
In addition, a plethora of rental housing opportunity at favorable monthly rates
from previously distressed homes now owned by investors make renting an attractive
opportunity for many more buyers than historically has been the case.
Buyers of new homes have become more interested in homes located closer to their
employment and less willing to opt for longer commute times than they were in the
high demand years, and builders have intensified their search for infill finished
lots versus raw land and suburban periphery lots, accelerating the upward price
movement of these infill lots.
These conditions have also had the effect of emphasizing that the overall Phoenix
market should be viewed more from a perspective of individual geographical and price-similar
markets than from an overview perspective, as there is a wide diversity between
current results and likely future opportunities between various submarkets and price
ranges within submarkets. Interested parties should guard against the generalities
that flow from a casual or too-broad look at the market.
Do you get our
Monday Morning Report?
Create your account at the top of this page to get these updates emailed to you.
Click the box below to view a sample edition of our monthly
Phoenix Housing Market Letter
Builders and developers as well as lenders and investors have used our market data
for 30 years as the basis for their due diligence for new projects, for land buys,
and for investments. If you have a need for information about Phoenix new and resale
housing, you are at the right place. If ever there was a time to have the most complete
and authoritative housing market information in your hands … it is right now!
